5/7/2007

Apparently, I’m an omnivore

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So I took that Pew Technology Typology Quiz that seems to be making the rounds, and apparently I’m an Omnivore, the category of all hip, trendy technogeeks. Okay.

Based on your answers to the questionnaire, you most closely resemble survey respondents within the Omnivores typology group. This does not mean that you necessarily fit every group characteristic.

Omnivores make up 8% of the American public.

Basic Description
Members of this group use their extensive suite of technology tools to do an enormous range of things online, on the go, and with their cell phones. Omnivores are highly engaged with video online and digital content. Between blogging, maintaining their Web pages, remixing digital content, or posting their creations to their websites, they are creative participants in cyberspace.

Defining Characteristics
You might see them watching video on an iPod. They might talk about their video games or their participation in virtual worlds the way their parents talked about their favorite TV episode a generation ago. Much of this chatter will take place via instant messages, texting on a cell phone, or on personal blogs. Omnivores are particularly active in dealing with video content. Most have video or digital cameras, and most have tried watching TV on a non-television device, such as a laptop or a cell phone.

Omnivores embrace all this connectivity, feeling confident in how they manage information and their many devices. This puts information technology at the center of how they express themselves, do their jobs, and connect to their friends.

Who They Are
They are young, ethnically diverse, and mostly male (70%). The median age is 28; just more than half of them are under age 30, versus one in five in the general population. Over half are white (64%) and 11% are black (compared to 12% in the general population). English-speaking Hispanics make up 18% of this group. Perhaps unsurprisingly, many (42% versus the 13% average) of Omnivores are students.

I have, if you want to speak broadly, four gadgets: my iMac, which is more a necessity than a gadget; my cell phone, which is pretty basic and gets left at home half the time; my iPod; and an inexpensive digital camera. I hate video games. I’m female. I’m no longer a student. I’m way more likely to discuss how awesome tonight’s episode of Heroes was (and man, it was awesome) than about my participation in Second Life, if I participated in Second Life. I also watch all my tv live; I imagine the typical omnivore probably is more willing than me to spend on a DVR.Of course, this is an internet quiz, which by definition is riddled with biases and is too shallow for real accurate judgement. It would have been more accurate if it had delved deeper into how we use these devices; how often do we text message? how often do watch tv on our iPods? Of course, had it delved deeper, it would have been longer, and I probably wouldn’t have bothered even finishing it.

* Filed under: Technology, Shiny Things, Whimsy

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